In a world driven by rapid technological advancements, the ability to innovate is crucial for business success. Emergent project management provides an ideal environment for fostering creativity and innovation. Instead of following rigid plans, this approach encourages teams to respond flexibly to new challenges and develop creative solutions. Employees are supported in bringing their own ideas into the project work and integrating them into the process. By utilizing all internal information resources and continuously gathering feedback, innovative approaches are developed that propel the company forward. This culture of creativity and continuous improvement is a key factor in remaining competitive and seizing new market opportunities.